Beatles manager Brian Epstein commissioned Richard Avedon to photograph the band and design a set of posters that would visually capture the new psychedelic direction of Sgt. Pepper's Lonely Hearts Club Band and Magical Mystery Tour. Following the shoot at a penthouse in Thompson House, 200 Gray's Inn Road, London on 11th August 1967, Avedon distorted four of the polarised images with day-glo overlays and symbolic attributes. The photographs were first published in the 9th January 1968 edition of the US magazine Look, and the posters distributed simultaneously by Look magazine in the US, the Daily Express in the UK and Stern Magazine in Europe, together with a black and white banner poster of the band which became known as the Mount Rushmore poster. A pull out order form offered American fans this "Beatlebanner" for free when ordering the full set of four colour portrait posters at $5.95. The posters have become seminal images of the late 1960's, transcending the world of music memorabilia and appealing to collectors of art and design alike. Although originally printed in a large open edition, few survive in unused condition.
Very good (B+)
Unfolded, not backed. Minor nicks, creases and handling dings. including a small crease across upper right corner. Faint partial vertical fold from pressure when rolled. Some areas of surface wear and minor scuffs.